Triticum Pasta is a conceptual Italian pasta brand inspired by traditional craftsmanship, authentic ingredients, and timeless Italian culture. The visual identity combines vintage aesthetics with contemporary design, creating a distinctive brand experience through packaging, typography, and nostalgic visual storytelling.
Company
Triticum Pasta
Timeline
12 weeks
Role
Lead Brand & Packaging Designer
Project Overview
Triticum Pasta was designed to bring a nostalgic yet contemporary perspective to traditional Italian pasta branding. Inspired by vintage photography and Italian cultural heritage, the project combines classic typography, a muted color palette, and playful photo collages. The visual identity extends across three pasta packaging designs, promotional graphics, and social media content, creating a recognizable and consistent brand experience.
Challenge
The challenge was to create a pasta brand that felt authentic and traditional without appearing outdated. The design needed to balance nostalgic imagery with a fresh, contemporary approach while maintaining consistency across different products. Combining black-and-white photography, colorful pasta visuals, and vintage-inspired typography into a cohesive packaging system was central to the creative process.
Results
The final outcome was a distinctive and cohesive brand identity that brings traditional Italian character into a contemporary visual language. Through vintage-inspired typography, nostalgic photo collages, and a consistent color system, Triticum Pasta establishes a recognizable presence across packaging and promotional materials. Three individual pasta packaging designs and coordinated social media graphics create a unified yet versatile brand experience.
Packaging Variations Penne, Farfalle ve Fusilli için tasarladığın üç ambalaj
Brand Colors Petrol mavisi, açık gri, krem ve koyu gri
