Rausch Extase Rush is a conceptual exhibition identity developed for Historisches Museum Basel, exploring the visual experience of intoxication, ecstasy, and altered perception. The design translates these sensations into a bold visual language through vibrant colors, fluid patterns, and expressive typography, creating a distinctive identity across print, digital, and exhibition applications.
Company
Rausch Extase Rush
Timeline
12 weeks
Role
Lead Brand & Visual Designer
Project Overview
Rausch Extase Rush was designed to capture the sensations of intoxication, ecstasy, and disorientation through a vibrant exhibition identity. Inspired by altered perception and visual distortion, the project combines fluid, abstract patterns with bold typography and expressive color combinations. The visual system extends across posters, tickets, wristbands, outdoor advertising, and merchandise, creating a consistent and immersive identity.
Challenge
The challenge was to translate an abstract feeling of intoxication into a recognizable visual identity without relying on literal imagery. The design needed to communicate movement, confusion, and intensity while maintaining readability and consistency across different formats. Balancing experimental color transitions and distorted patterns with clear typography was central to the design process.
Results
The final outcome was a bold and adaptable exhibition identity that communicates a sense of movement, intensity, and altered perception. Through fluid graphics, vibrant color variations, and strong typographic contrast, the visual system creates a cohesive experience across posters, tickets, wristbands, outdoor displays, and merchandise, maintaining a recognizable identity across different scales and formats.
Core Colors Akışkan grafik sistemini oluşturmak için kullandığın altı temel renk
Key Visual Expressions Rausch, Extase ve Rush kavramları
